I love this calendar display created at one of my newsagencies by the creative team. It’s facing into the mall and attracting shoppers to the Kimmi Doll calendars we have in stock.
With something like the Kimmi Doll range there is an excellent opportunity to attract shoppers who were not in the market to purchase a calendar but will do so on the basis of the connection to the popular brand. The success we are having is a reminder of the importance of brands, especially at Christmas time when people are buying brands they know the gift recipient likes.