A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The season of Travel Journals

Every year at around this time we promote Travel Journals and every year we enjoy a terrific sales boost.  While not massive in terms of revenue, the sales kick for an excellent margin is most welcome.  What is also good is the efficiency – it is rare that travel journals are sold alone.

We move our travel journals around to catch impulse purchases … from their usual location to the front of the newsagency to next to travel magazines.

Travel journals are a good point of difference for newsagencies.

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