We have kicked up our promotion of the latest issue of Australian Tennis magazine and some other titles with this front of the shop placement. It faces into the shopping mall and is located next to the counter from where we sell our Australian Open tickets. People walking past out newsagency can easily see this display. We also have Australian Tennis magazine in prominent display in our sports section toward the rear of the newsagency. This week and next are our best opportunity for selling tennis titles in Melbourne.
I’ve put each of these titles with our newspapers to try and increase sales.
We also hold the key to the courts for our local tennis club, so will promote to to each person who hires the courts too.