We are promoting the latest issue of Shop Til You Drop magazine with this display facing shoppers as they leave our magazine department and head to the counter.
We also have Shop Til You Drop in prime positioning in the usual location with fashion titles. It will be interesting to see if the under $100 feature of the issue drives sales. You’d think so given the current consumer mindset of focusing on value. That said, I think that the creative team could have handled the under $100 feature better on the marketing collateral.