I love the support for Australia Day from That’s Life from Pacific Magazines and Take 5 from ACP Magazines. These two titles have a good track record fro supporting a range of seasons through the year. I like that as it can help drive impulse purchases.
We make sure that we put titles with a seasonal promotion or connection, like the current issues of Take 5 and That’s Life, in prime positioning with the full cover on show so that their support can be seen – too often in traditional magazine filtering seasonal connections can be lost.