Newsagents last week received stock of these Hana deka Club roller stamp pens from magazine distributor Gordon and Gotch. Why a magazine distributor would send us these roller stamp pens is beyond me. I can get this product from a range of suppliers and on commercially votable terms.
On the same day Gotch sent newsagents a counter unit of My Little Pony Self Inking Stampers.
This is an abuse of the newsagency channel. It relies on newsagents not having the guts to act. It also relies of us having to fund returning such product – not each given the packaging.
The only place most newsagents could viably put these products is at the counter. Would you do this – with such a generic product which does nothing for your image – for 25% margin? 50% maybe.
I have told my teams to be on the lookout for junk like this and to return it immediately. If it gets damaged through the returns process so be it. It’s not my problem. No magazine distributor should be sending us this junk.
This product impact how newsagents feel about all products distributed by Gordon and Gotch.
And Australian publishers wonder why newsagents early return stock.
Don’t return them full, just return the box and bin the rest. If they are silly enough to sent it to you they should understand that there is a risk that it will not come back in salable condition.
Interesting move Mark. I’d like to know how Gotch reacts.
Can you do a part return on this sort of item ?
Is it treated the same as mags, eg. receive 36, return 23 ?
You could put a few $ on the fact that G&G got them for next to nothing I reckon.