In Auckland this week I was surprised to see this ad in the New Zealand Herald offering a free magazine subscription with a newspaper subscription.
This is not something I’d like to see reach Australia. Given the mix of titles on offer I’d hate to lose over the counter sales of weekly titles. It is bad enough distribution newsagents losing margin on the migration from direct customer accounts to subscriptions. Losing magazine sales would further huts newsagents.
northqueensland newspapers are already doing this
the add reads somthing like this -sign up to have the townsville bulletin home deliverd for just $1 dollar a day and you will receive one year magazine subscriptionb FREE
Which magazine Shaun?
Donna hay
GQ
Delisious
ABC Gardening Australia
Masterchef
Vouge living
These are the ones listed in the paper
$1 a day?????
Wow, that’s pretty exxy, given the ridiculous deals offered for home delivery usually.
Qld Newspapers are doing it in Brisbane too already. A couple of my customers were wooed into going with a CM sub when they were offered the magazine sub too.
This kind of act from QNP more than anything else is making me think of dropping my run as it demonstrates what they think of the newsagency channel.