Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

A free magazine subscription with a newspaper subscription

Mark Fletcher
January 27th, 2012 · 6 Comments

In Auckland this week I was surprised to see this ad in the New Zealand Herald offering a free magazine subscription with a newspaper subscription.

This is not something I’d like to see reach Australia. Given the mix of titles on offer I’d hate to lose over the counter sales of weekly titles. It is bad enough distribution newsagents losing margin on the migration from direct customer accounts to subscriptions. Losing magazine sales would further huts newsagents.

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Category: magazines · Newspapers

6 responses so far ↓

  • 1 SHAUN S // Jan 27, 2012 at 6:13 AM

    northqueensland newspapers are already doing this

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  • 2 SHAUN S // Jan 27, 2012 at 6:15 AM

    the add reads somthing like this -sign up to have the townsville bulletin home deliverd for just $1 dollar a day and you will receive one year magazine subscriptionb FREE

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  • 3 Mark // Jan 27, 2012 at 6:43 AM

    Which magazine Shaun?

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  • 4 SHAUN S // Jan 27, 2012 at 6:47 AM

    Donna hay
    GQ
    Delisious
    ABC Gardening Australia
    Masterchef
    Vouge living

    These are the ones listed in the paper

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  • 5 Y&G // Jan 27, 2012 at 8:56 AM

    $1 a day?????
    Wow, that’s pretty exxy, given the ridiculous deals offered for home delivery usually.

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  • 6 Paul // Jan 27, 2012 at 10:11 AM

    Qld Newspapers are doing it in Brisbane too already. A couple of my customers were wooed into going with a CM sub when they were offered the magazine sub too.

    This kind of act from QNP more than anything else is making me think of dropping my run as it demonstrates what they think of the newsagency channel.

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