We are promoting the latest issue of Australian Traveller magazine with this simple but high traffic location display in one of my newsagencies.
Australian Traveller is a relatively small Australian title delivering nice sales growth. I urge newsagents to check out how they are supporting the title? Give it a good spot – it’s a title customers love once they find it.
This is not a title to early return.
Place it next to newspapers (like we have this week) or with women’s weekly titles. It needs more eyeballs than the travel section gets. Women purchase more vacation travel than men so putting it with New Idea and Woman’s Day makes sense.