We take care with the add-on titles which come in under a popular brand to locate the product near the parent brand. Check ut what we did last week for the puzzle titles associated with Woman’s Day and New Idea. we have these placements as well as the puzzle titles in their regular position with all of our other puzzle and crossword titles.
It is this placement up with Woman’s Day and New Idea where we sell good quantities. From what I can see they are primarily impulse purchases. we will not leave the puzzle titles here right through their sell-through as they would not pay their way. We usually leave them here a week or two.