We are promoting the just released season opening 2012 AFL Record with this aisle end display facing onto the dance floor and toward the front of the newsagency. We also have a stack with newspapers.
I think we have around 10 days to maximise the opportunity with the AFL Record – hence our two high-traffic location placements.
Our goal is to increase sales on last year by more than 10%. I think it is important for us to set sales targets for special titles such as this … it gives us all something to word toward.