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Frankie powers ahead

Frankie magazine continues its sales growth run with an increase of 13.87% in the latest audit results to December 2011.  As I have noted here several times, Frankie is enjoying tremendous sales success. This is a title newsagents could drive further.  It’s easy: give Frankie prime positioning, if you sell out order more, use it to attract younger girls … they will purchase other items.  Frankie offers newsagents a traditional win win – all it takes is a bit of work.

If we are the magazine specialists we see ourselves as we should act like it and be driving the sales growth of these successful titles like Frankie.  The thing is that we are not as much as the forefront of growth as we should be and that is a problem for the future of the newsagency channel.

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  1. Tim

    Any idea when the Smith Journal Volume 2 is out? We still have people looking for V. 1.

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  2. Mark

    Tim I think it’s next week.

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  3. Brendan

    Since stocking 1 copy of Frankie in June 2010 we have sold 50 copies and returned 1.
    Just received 10 copies for the first time in December….and sold out again.
    This is a really consistent and growing title for us…a winner from Alf

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  4. Alf Santomingo

    Thanks Mark (and everyone) for your support of Morrison Media’s Publications. In Regards to Smith Journal, Issue #2 will be on Sale in AU on March 12.

    We also have an offer for Newsagents wishing to be supplied with Issue #1. (so that #1 and #2 are available in your outlet, for the exact reason Tim mentioned) I hope this is appropriate to mention on your blog Mark.

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  5. Baz

    I am just now unable to order more Smith Journal #1 under Gotch code 14612. Are you sure Gotch has stock any longer Alf?
    I have also has customer enquires and would not have returned any copies at W48 if I’d realised I would have sold them all by now, thye would have gone throughthe summer one by one happily.

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  6. Tim

    Thanks Alf, thats a great help.

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  7. Alf Santomingo

    Hiya Baz,
    Try code: 14612/20
    More info: http://wp.me/p1tgIK-jl

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