I love the placement of the latest of Psychology Today with our wedding magazines. This is pure genus from one of our team members given the wedding theme of the cover story for this issue of Psychology Today.
I love the placement not only because it makes sense but also because it shows they are looking at magazine covers and responding to issue specific opportunities. We need to see more of this in newsagencies. Displaying magazines is not a planogram business, not in our businesses at least. We can make more by being smart at an issue level.
There are some reading this who will groan about the time it takes and that we only make 25%. Our magazine range is our key point of difference as a channel right now. If we do not leverage this then are letting ourselves down and ignoring our specialisation.
Psychology today in with Wedding Mags……Perfect. I tell people they can find the Sympathy cards next to the Wedding Cards……both examples make a lot of sense really!!!! Hahahahaha!!!!