With the latest Moshi Monsters magazine out now we have an opportunity to promote not only the Moshi Monsters Magazine but access to the popular kids online game. We sell the Moshi Monster access thanks to Incomm launching this and other products to newsagents through the Touch platform. As you can see in the photo, we are promoting the online game vouchers with the magazines … this has worked a treat for us. Anything to extend the basket and get products from more than one category in there.
As well as the bonus sale from the Moshi Minsters card, we are reminding shoppers that we have this and hopefully they will think of us first next time they need a top up.