Check out the front-of-store display created by Renee at one of my newsagencies. Facing out into the mall, passers-by can’t miss this promotion for the new partwork Build Lord Nelson’s Victory. It’s a dramatic display in keeping with the ship which participants would build from the part series. The display has been seized by Renee as an opportunity to tap into the marketing around the launch of the part series and present a fresh look for the business for the next week or two. Okay so the dollar margin on issue one is not great, who knows the total value of a new customer this new display might attract … if they are new to the business and sick they could be tremendously valuable.