We are promoting the latest issue of Coach magazine on the aisle end as shown in the photo as well in the middle, in prime position, with men’s health and fitness titles. Coach is an excellent new title in this segment. It taps into the interest in personal training and fitness. Since I have newsagencies near gymnasiums it is especially working well for us.
Coach is a title newsagents need to train shoppers about. Many shoppers who may be interested in the title will not know it exists. Last year we promoted it with newspapers and achieved good sales from that impulse purchase location. We have also had success at the sales counter. Later this year it is a title we will have in our Father’s Day promotion.
I’d like to see publishers work harder at finding a way to cut through the daily noise newsagents receive to educate the channel on how to drive greater success from titles like Coach. That’s a big ask I know – we receive notices, faxes, emails and the like every day telling us why to promote this title or that. There has to be a way for the good information about good titles to get through.
I’d urge newsagents to check out where they have Coach. Be sure to give it some time in the spotlight.