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Promoting the Australia vs US issue of Unique Cars

We are promoting the latest issue of Unique Cars by tapping into the Australia versus US theme. The flag based display at the counter is bold and easily noticed by shoppers as they approach.  It is an excellent second-bite opportunity to drive sales. The first-bite is in the cars magazine section where we have the title front and centre.

I love the way the creative team is using initiative for the counter display, going beyond the traditional magazine promotion display.

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