We have the terrific display unit from Pacific Magazines at the front of the newsagency facing into the shopping mall driving traffic and impulse purchases. Pacific gets these units right and has done for years. The display units are strong, easy to setup and well designed to tell a story and attract eyeballs.
We move the display unit to different locations to combat store blindness from regular shoppers and ourselves. So, right now it is out the front. We moved it there from next to our main newspaper display.
This type of limited life impulse purchase unit works well as it looks fresh. Plus it’s clear to the team members what titles go in the unit.
Mark, how do we get hold of them?
Chris I think this is for members of the new Nexus program launched by Pacific.
Got a call from GG about Nexus this morning. Any comments from anyone
so far. I haven’t committed yet but one
publication Better Homes and Gardens came in yesterday and my supply was doubled?????? Don’t need that sort of
support when I am trying desperately to
control the cashflow.
There was no justification for the extra
supply at all based on previous months.
We find that BHG is one of the few magazines that you can immediately and directly influence sales if you work it. It’s a great title and one of the few that justifies additional investment and effort.
Nexus is brilliant. have been in it for six months. Excellent years on year growth. June, call pacific and ask about BH&G. They are tight with allocations so there would be a reason. Did yours come with seeds?
June i am finding the nexus program great , you want more pos they get it ,you want more mags they get it . I really think it is a good thing .
nexus is a big + for me.
Thanks for the feedback on Nexus. Will
ring next week and join.