We have Lovatts Christine’s BIG Crossword title in prime position with our crossword titles and with our women’s weeklies titles (New Idea, Woman’s Day, That’s Life and Take 5 etc) to make the move of the Meryl Streep cover. Meryl won the Best Actress Academy Award on Monday night our time and so will be recognised by more shoppers. It is a very timely cover and should help drive browsing of the title.
I hope other newsagents noticed the opportunity with this cover and have placed Christine’s BIG Crossword in a prominent position. It is the sort of cover you use to achieve sales growth – so long as shoppers can see the whole cover.