We have all three current titles under The People’s Friend brand stripped across at the front of a chest-level magazine display. Of course, we are chasing purchases of all three. This is one time I don’t mind that a Christmas title arrives in-store so late as I expect it to sell well. Australian lovers of The People’s Friend brand are used to season shifting in my experience.
One newsagent asked my why I’d give up prime space to a low price point title … the price of a single copy of The People’s Friend is not the issue for me, it is that they are habit based shoppers and their value over the course of the year is vitally important to the health of my newsagency.
I think some newsagents neglect to see customers through the the prism of value over a year.