We are playing with the boundaries of what we sell in our evolving gift department. This iPhome controlled helicopter, appCopter, is the latest addition. Indeed, it is part of a range of similar products we have started carrying under the same brand … they all make for a good range story in store.
This move is as much about price points as it is about the types of gifts we sell. I know of some newsagents who have no trouble selling gifts valued at hundreds of dollars and others who cannot sell anything over twenty dollars. I am experimenting, through a range of products, to find what our level is.
I also like the appCopter as it connects with the shopper we attract for event tickets and many of the types of magazines we sell. It will also appeal to the parents of these shoppers.