I was talking to a graphic designer who works for a magazine publisher yesterday. They were asking about title covers which work on the magazine shelves and titles which don’t. While many titles can look good in a feature display with additional collateral, the discussion yesterday was specifically about how covers look in their regular situation.
The visual cut through of a title depends on the cover of the current issue. A title which might be average one month can look amazing the next.
This photo of some of the finance and property titles we have in-store at present is an excellent example of a title achieving good visual cut through. The latest issue of Money from ACP looks excellent. Indeed, we liked the cover so much that we made sure it on full show. Even the top quarter which is all shoppers would see of many covers looks good for this issue of Money.
Designers of magazine covers need to visit newsagencies to see how their work is placed. Hopefully this photo provides a good example to illustrate yesterday’s discussion.