We are promoting the latest issue of Feast magazine with this column-based display which faces shoppers as they enter the business.
The display can also be easily seen from the mall in the front of the shop, by people as they pass by our newsagency.
We also have the title in a half-waterfall in the usual location, in with food titles.
For years we have embraced columns with terrific sales success in our newsagencies … for magazines, gifts and selected other products which lend themselves to a tall display.
The key here is to use brands which make sense to shoppers, brands which are understood. Brands reinforce the professional representation of our business.
I think that’s where the Feast display works for us and for the title itself.