We have giving the latest issue of TV Week and the One Direction ticket promotion prime positioning this week. Since we know the interest of shoppers in our area in One Direction this prime space allocation makes sense.
We have punched the collateral up a bit with something of our own to make the ticket offer clear … and hopefully drive sales of this issue of TV Week.
This is a smart promotion by TV Week as it taps into obvious interest in the group from the UK and connects this with the Logies marketing campaign for the magazine.