In a year on year comparison our Easter card sales are up 22% so far this year. This is based on looking at sales for the same number of on sale days from the start of the on-sale to now for both years.
We are thrilled with the result and hope it is reflected by sales through to the Easter weekend … which I expect it to be.
There is no doubt that Easter is a growth season. We have experienced double digit year on year growth form some years now – of cards and gifts. Part of the key I think is going out early with the season.
Easter chocolate has been a challenge. For years, in another newsagency, I had Darrell Lea and that always worked well. Then, for two years in our current location we had Ernest Hillier and it was okay. The switch to cadbury this year is working a treat. While Coles has some of the items we have, we are matching them on price and enjoying a good margin.