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Using competitions to promote magazine value

We love supplier competitions and embrace every opportunity possible to engage with these. We especially love it when suppliers provide collateral with which to promote a competition. Pacific Magazines have done this with the kitchen appliance package being given away in a competition promoting the latest issue of Home Beautiful magazine. In addition to collateral promoting the offer in-location,we have a small flyer for the counter with which to promote to shoppers who fit the target purchaser of the title. Each time we can pitch a valuable giveaway which is not on offer at most other magazine retailers is an opportunity to show off the bonus value of shopping with us.

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