Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

In location support for My Kitchen Rules cookbook

Mark Fletcher
March 28th, 2012 · No Comments

Here is how we are supporting the release of the My Kitchen Rules cookbook 2 in another of my newsagencies. Here, since space is tight we are running with an in-location display, as shown in the photo.

We also have  a display on a column facing shoppers as they enter the business.

As I see it we have a limited time opportunity to make the most from this title … hence our commitment with extra space. This is the only title like this in-store at present – a cookbook connected with a runaway success TV show. So it makes sense to me that we promote it as much as we can.


Category: magazines

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