Here is how we are supporting the release of the My Kitchen Rules cookbook 2 in another of my newsagencies. Here, since space is tight we are running with an in-location display, as shown in the photo.
We also have a display on a column facing shoppers as they enter the business.
As I see it we have a limited time opportunity to make the most from this title … hence our commitment with extra space. This is the only title like this in-store at present – a cookbook connected with a runaway success TV show. So it makes sense to me that we promote it as much as we can.