I am glad we got back into toys in our newsagency. It’s a small but good department to have in the business. It’s ticking along for us, attracting some new shoppers and extending the basket when shoppers of other products purchase toys on impulse.
We find that we are selling three types of toys: the low cost impulse items (like in the photo), brand name products people know and love (like Play Doh) and fun products for kids (like water cannons).
We have a display table full of toys at the peak of an offer.
We give toys time in the spotlight and then move them back into the business. School holidays is when we usually punch the offer … for obvious reasons.
Since we are not a toy shop of a major discounter we know that people are not purchasing toys from us because of depth of range or price. We range and price knowing these points and this helps us achieve a good margin and focus only on top selling opportunities.
Toys are a good example of a product category newsagents use to own, lost and can win back.