We sold 40 copies of the One Direction title released yesterday by Pacific Magazines. While we have two thirds of our stock left we expect this will only last until early next week so we’re chasing more already, to be on the safe side.
This title is an excellent example of the perfect one-shot. Perfectly targeted at an audience which will spend on what it loves. the execution is excellent too, giving the fans exactly what they were looking for.
The photo is the display which has already worked so well. With just two posters supporting the title, the team made the rest of the collateral and placed it right at the front of the newsagency, failing into the shopping mall.
I think a key to the success of the display is the placement by the team of it in a location by itself, without any other products pulling focus.
With school holidays in full swing we are chasing a sell out in a few days … and loving it!