We have experienced more unjustified cuts to magazines supply last week by Gordon and Gotch at one of my newsagencies. While they engage in crazy oversupply for many titles, they are playing at the other extreme by cutting supply where sales data does not indicate that such action is warranted. We know from our discussion with the Gotch call centre that their action is manual. My emails to senior management continues to go unanswered.
Click on the image to see what Gotch has done to our supply of Country Homes & Interiors magazine. My take on our sales data is that we should be at 3 copies, maybe 2. To be cut from 4 to 1 is nuts. And it appears that Gotch does not want to explain why.
It is pathetic that we can’t get supply of what we are certain to sell yet get too much of what does not sell. This is not a business model, not one which is fair to newsagents at least.
Mark
This could be a case where the sales data from Gotch back to the publisher is not correct. Publishers base their print quantity on previous sales per issue (Aust printed mags), if this data is incorrect they will either oversupply or undersupply, afterall Gotchs brief is to distribute all copies.
It would be interesting to speak to the publisher if they are aware of shortages.
Gregg not in our case certainly as our sales data is 100%. As for the title overall, this publisher has no problem supplying to a 60% or so sell through so why the cut of 75%?