We are giving Rolling Stone magazine feature treatment in the unique and high-profile display position we have created in our men;s magazine area. With men buying more music magazines than women and our music titles being in another aisle, we figures that Rolling Stone could be a good title to be given this premium location. The Bruce Springsteen cover story should help – his new album is a sales hit and fits very nicely with our typical male shopper.
We created this premium display space by using a free-standing brochure holder and placing it in front of our most popular men’s titles, leaving space for shoppers to move around the stand.