We are promoting the Titanic themed issue of National Geographic, with the hundred-year anniversary a couple of days ago and the TV mini series starting on the Seven Network last night this is a title to have in a good location for driving impulse purchases.
Our key effort is making sure that the whole cover is on show as just the top quarter does not tell the story. Tomorrow, we will have the title with newspapers, between our two dailies, for a couple of days. This usually works a treat.