We have been promoting the latest issue of Girlfriend magazine in a couple of places this week to make the most of the cosmetic kit which is bagged with the magazine. The cosmetic kit has a look of genuine value, more so than a single item taped to a magazine cover. I say that, of course, as someone who is not the target customer.
We have making sure that the full cover of Girlfriend is on show so that the kit can be seen easily by shoppers. This is vital to driving sales.