A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Say it with a flower a heartfelt gift

I like the Blooming Expressions flower from Hallmark.  It’s a new and quite unique way for someone to share their feelings. It’s something people can give where they want the sentiment shared over and over, beyond when cut flowers would wilt and die.

I first saw this in the US at the start of this year.  The stands I saw were almost empty, meaning sales had been good.

Hallmark has made carrying the new product easy with a good display unit that comes with a sampler … this is vital to driving sales.

While Blooming Expressions is a year-round offer, I expect good sales in the lead up to Mother’s Day.

0 likes
Gifts

Join the discussion

  1. Narelle

    Hmm, haven’t seen or heard of this one – looks good – will be asking my Rep tomorrow.

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image