The US cable TV network, The Food Network, has released Food Network Cupcakes! an app which sells for US$2.99 and is packed with delicious cupcake recipes.
The Food Network has been successful in extending the reach of its successful TV brand into print, in magazines. Digitally, they have focused mainly on their website. This is their first App, the first in what I expect to be a big range as the iPad and other tablets and smart phones lend themselves to cookbook and related apps.
Am I saying cookbooks are dead? No. However, they are certainly challenged like all print products.