We are promoting Mother’s Day at the counter with the display in the photo – click on the image to see a large version of the display.
This display is what customers see when we are serving them at the counter. The creative team in-store has done a terrific job, making the Breville food processor, to be won by one lucky Hallmark card customer, the centrepiece.
I much prefer this single-purpose back wall display to the displays I often see in newsagencies. Here we have a clear and consistent message which connects with promotions on the shop floor and which is promoted through our external marketing.
Too often newsagents use the back wall as a storage place for products they don;t know where to place. This can lead to a confusing message.