A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting Mother’s Day at the counter

We are promoting Mother’s Day at the counter with the display in the photo – click on the image to see a large version of the display.

This display is what customers see when we are serving them at the counter. The creative team in-store has done a terrific job, making the Breville food processor, to be won by one lucky Hallmark card customer, the centrepiece.

I much prefer this single-purpose back wall display to the displays I often see in newsagencies.  Here we have a clear and consistent message which connects with promotions on the shop floor and which is promoted through our external marketing.

Too often newsagents use the back wall as a storage place for products they don;t know where to place. This can lead to a confusing message.

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