Check out the gifts with the latest issue of Cosmopolitan magazine here in Hong Kong. For the usual cover price you get a bonus, current-issue, magazine, lip gloss and a make up bag. Three bonus items, for the usual price.
Looking at the package and the challenges it presents in merchandising, I should never complain about cover mounts or gifts with magazines again.
If I was the retailer I’d hope that the challenges of the package make it worth it.