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Maybe one good magazine wall is all it takes

Check out he magazine wall I saw at a Dymocks store in Hong Kong (in a shopping mall) a couple of days ago. Okay so they don’t have space for displays and promotions, but they do offer range.

By overlapping some covers they are able to fit more than 300 titles on this wall, far more magazines than we would fit in the same floor space.

When you’re paying upwards of $1,200 a square metre on rent return on space is an important factor, especially for lower margin products like magazines.

I don’t think we are in a position in Australia of moving to this approach yet but I do think it will be an active option for some newsagents as they having the changes, challenges and opportunities of magazines over the next few years.

I can see some newsagents creating a wall like this for range and maintaining premium space which is more friendly to merchandising the high volume titles.

Special interest shoppers will look for what they want, especially if those titles are in fewer location.

These are topics we need to discuss and debate. Collectively we need to work through the options.

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  1. Brendan

    We are overlapping covers in some of the speciality ranges, mainly hobbies etc, because we feel that range outperforms presentation in these categories. Seems to be working fine as sales in these categories continue to grow.

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