The latest issue of MasterChef magazine is out and, frankly, it is disappointing. Rather than this latest issue being something special to coincide with the start of the new TV series, it is more of the same – a food title which is struggling in a competitive marketplace. Check out the cover – it’s not what I’d expect for a magazine that represents the hit TV show. You only have to place it next to Feast, Good Food, Gourmet Traveller or Donna Hay to see that it misses the mark.
We are supporting MasterChef with good in-location promotion but nothing else. It’s not special enough.