We are promoting Slow Cooker 2, the sequel to the runaway Slow Cooker ACP cookbook from a couple of years ago. We sold hundreds of copies of the first edition and are hoping for a repeat of this title with all new recipes.
We are promoting Slow Cooker 2 with this display on the column facing shoppers as they enter the newsagency.
We also have a couple of pockets with food title.
The placement we expect to work the best for us is the stack next to our daily newspapers for it is this location that worked best for the first edition of this title. We will leave Slow Cooker 2 next to newspapers for the next two weeks at least … as long as their sales.
ACP has let newsagents down by not providing marketing collateral with which to promote the title. While I understand it is coming in a couple of weeks, we needed this collateral on Wednesday, the day the title went on sale.
This cookbook would perform better if the cover was more appealing, unless you look closely you cannot see the title ‘Slow Cooker 2’. By comparison it is a poor effort after the first book.