We are giving the latest issue of Men’s Fitness magazine a run with high profile double half waterfall placement with our men’s fitness and sports titles. We are also promoting it at the counter.
This issue of Men’s Fitness comes with a free copy of a past issue and I can see that this works with given the timelessness of the content of the magazine.
Our sales of sports and fitness titles are up considerably – double digit growth year on year comparing calendar year to date to the same period a year earlier.