The giveaway with the latest issue of MasterChef magazine is stunning, it’s the $14.95 Junior MasterChef cookbook from last year bagged with the magazine. Like most newsagents we are promoting the deal in good locations with food titles as well as a second location – newspapers or the counter.
While my views of bagged magazines have softened over the last year, I remain unconvinced in the food space. Browsers like to see the dishes to determine if they would like to make these. This is why we sometimes open a copy for browsers.
The free gift with this issue of MasterChef is one many MasterChef fans would have.
we dont have to worry here in NSW.
this issue didnt come bagged or with a free title to us…
We’re in regional NSW and did receive the bagged edition.
I’m actually not that opposed to food titles being bagged with free gifts. For us, food titles are highly dependant on impulse purchases. Free gifts, and more importantly impactful covers, are the biggest contributing factors to sales.