We are promoting the latest issue of Australian iPad magazine as the feature magazine on the free-standing stand in our men’s magazine area.
The free iPad cover gift and this prime placement should help drive sales.
We’ll run the magazine here for a week and then place it at the counter. Last time we had the magazine with a free iPad cover we sold twice the quantity of our initial allocation.
Newsagents should check to see if they early returned this title the day it came out. Sometimes a free gift with a magazine can really lift sales. You need to look at an issue before you early return it and not just rely on sales history.
Publishers spend money on gifts for a reason.