Check out the sales counter-based display by the team at my Watergardens store promoting New Idea Masterclass. I love how they have created a display which owns the counter for the title.
The display is eye-catching and shopper-engaging … essential if we are to get shoppers to add the title to their basket at the counter.
Note the two points at the router from which the title can be purchased – this is key to any product display as it takes it from being a billboard to a call to action.