We have been using the ACP basket building stand at the front of the newsagency to promote a selection of titles appealing to women.
We change what’s in the stand every week to keep it fresh and to combat store-blindness by regulars.
The reason I am putting this photo up today is to remind newsagents to use the start only for ACP titles. They paid for these stands on the basis that newsagents only put ACP titles in them. I know you may want to promote the whole category and just one publisher, ACP took a different approach by providing the stand.
We develop balance in range offer by putting another stand next to the ACP stand regularly – often promoting Pacific Magazines titles.