I was in Auckland last week and got to get another look at the bookmarque store at the Auckland airport. I love because it’s different to the usual airport magazine / book shops. It’s funky, presents products well and attracts shoppers for a good variety of reasons.
They have good coffee, a good selection of snacks, an excellent range of books, funky gifts travellers will like and a good range of magazines well merchandised. The store is well zoned. It is also designed and laid out to draw you in.
bookmarque is the kind of shop which could only work in a classy shopping mall or a premium airport shopping situation like I saw in Auckland. It would not work in a b-class mall with sub-standard shops around nor in a high street situation. That said, there are some learnings to take away for trying in a newsagency situation.
What was particularly interesting to me was how they blended a cafe, bookshop, magazine shop and travel gift shop together without disrespecting each of these categories yet connecting them.
I’ve seen bookmarque plenty of times in recent years but only looked at it from a retail layout and management perspective this trip.
Click on the image to see a much bigger version.
Neat shop (and well done on the photo btw).
Wow. Nice looking business.