In New Zealand this week I checked out Warehouse Stationery, part of The Warehouse group. Their stationery offer is excellent, better than Officeworks. Their website offer is event better. They have been in business for twenty years and operate from 50 stores up and down the country.
Any Australian newsagents visiting NZ should visit several Warehouse Stationery outlets to see competition up close. You will see and excellent operation showing how to do stationery professionally.
Stationery is one of the most challenged categories in our channel yet it is a category over which we have the most control. We fail to take a more commercial approach with stationery at our peril.
Have always been into stationery sell 2.5 times cards, showing some profit as mags,most agents i go into to have a look do not give it enough space