A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting subscriptions for The Age

Regulars here will be surprised to read that I didn’t mind the ad stuck on the masthead of The Age newspaper on Thursday. Okay, it as covering promotion of an AFL Hall of Fame story. However, that it was promoting the newspaper itself and the colour – it was not as distracting a many of the stuck on ads are. While I don’t like that they use shelf space in my shop to take sales from me, I can understand why they do it. It’s the world we’re in. I am not fighting to retain major newspaper sales, I am more interested ingrowing foreign language newspaper sales.

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newspaper masthead desecration

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