I have seen plenty of retailers this last week displaying plush products on the wall, on shelves high enough to make the plush sit straight and nicely fill the space with colour. In a couple of stores they did this in dead areas and brought them to life, in others they did it at the front of the shop and told a bright and appealing story.
In each case, placing plush on the wall was impressive and appealing. It’s something I want to try.
While there is a place for selling plush off spinners, wall placement makes it an actor product and this in itself may generate more destination traffic.