Earlier this year I got to see several drugstores in the US in a couple of states, taking in what they sold and, in particular, product adjacencies. One product placement which interested me was wine with greeting cards. I saw this in a couple of big drugstores in Miami. One of the employees I spoke with said it worked well.
If you look carefully at the photo you can see three wine rack placements in this one aisle.
Of course, licensing regulations are quite different here. But if I could sell wine in my newsagency would it? Yes … a limited range of wine in-store would be a nice extension of the gift range.
Would non-alcoholic wines work? Maybe other celebratory type products that suit a similar disply?
The way our customers drive there trollys in our shop, all I can see happening is a smashing good time.
The current liqour licencing laws seem a bit sillly. We have so much online purchased wine sitting in the backroom of our LPO waiting for consignees to collect we almost look like a liqour store. Yet we don’t have to have a licence to hold it there.