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Promoting the Agatha Christie partwork

We are promoting The Agatha Christie Book Collection, the first of four partworks coming out over the next month or two, in each of my newsagencies.

Regulars here would know the I love new partwork series. I love that newsagents have these products exclusively. I love the traffic generated by the TV campaigns. I also love that artwork customers are more likely to purchase other items in-store than, say, newspaper shoppers.

For these reasons we give prime space to the promotion of new partwork series in the first couple of weeks. That’s what we are doing with the launch issue of The Agatha Christie Book Collection.

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partworks

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  1. Glenda

    Will these books ever come back 2022

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  2. Mark Fletcher

    Hi Glenda, It’s hard to tell. They are published out of the UK and they decide when they publish, and if their products reach Australia.

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